Help the seller understand that each dish left in the sink or dust bunny in the corner is going to detract from the perceived value of their home, which means a lower offer amount and more time on the market.Īccording to a recent study by the National Association of REALTORSⒸ, 96% of buyer agents reported that staging had some effect on their clients’ view of homes. Buyers will see the work that needs to be done and immediately start deducting thousands of dollars.īuyers are easily distracted, and they will tend to focus on the negatives instead of the positives of each home they tour. Ultimately, buyers will pay more for a home to avoid the work of fixing it. Today, we want to share the NEW 3 P’s – the REAL 3 P’s for your listing presentationĭiscuss with the sellers the value of completing repairs on the property before you put it on the market. We’ve been discussing and sharing strategies for listing on this podcast including: Most real estate markets have shifted to a more neutral market, where days on market are 60-70 days and growing monthly. In the last couple of years, most markets have enjoyed (from a seller and listing agent point of view) multiple offers is certain price points and less than 30 days on the market. I really think many agents have just not made the adjustment from hot markets where that’s all that needed to be done. Unfortunately, many real estate agents do the classic 3 P’s for listings:
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